But there are certain challenges which godrej needs to keep in mind that may arise while it considers expanding its operations abroad. The idea was conceptualized based on the principles of disruptive innovation developed by prof clayton christensen. This document provides instructions for acrobat dc and acrobat 2017. Chotukool is an innovative approach to tackling the problem of food storage in india, a country in which around onethird of all food spoils and an estimated 80 percent of households do not have access to or use a. A cooling solution for mass markets indian refrigerator industry. The device cools up to 28f below room temperature to maintain the natural flavor, humidity and nutritional value of food. No compressor making it possible to produce a noise free and easy to maintain product thermoelectric cooling was used instead which was used for beer coolers the number of parts was reduced to 20 from 200. Examples of frugal innovation from housing, energy, transportation, and retail. Our presentation theme symbolizes our spirit of go green initiative and we request. They were helped by insight, a consultancy firm founded by prof.
After achieving an inside cooling temperature of 10c, the device cuts off electricity and goes into sleep mode. The report has been prepared solely for the purposes of estimating facebooks impacts on the economy. Chotukool seemed to have a great business opportunity ahead. People can view the slides even if they dont have powerpoint, but they cant make changes to it. Follow these instructions to set the print quality of the pdf. George menezes, coo of godrej appliances, said, in three years we will sell probably millions. Products like the the chotukool overcome technological and social barriers and address the one of the most pressing issues in. The thermoelectric module used in chotukool contained an array of thermocouples connected electrically in series and thermally parallel the semiconductor material used in the module was bismuth telluride. This report the report has been prepared by deloitte llp deloitte for facebook inc. Having a hard time monitoring your household chores. Successful frugal innovations are not only low cost, but outperform the alternative, and can be made available at large scale. You can convert pdf to ppt files on all of them, including windows, macos and mobile system. Chocolatiers are craftsmen who want to be creative and need to concentrate on what they are good at doing making chocolate. The idea was conceptualized based on the principles of disruptive.
This is important going forward because designing new technologies and services for economically disadvantaged populations requires a different mindset than traditional hightechnology innovation. Chotukool final free download as powerpoint presentation. No file size restrictions, no ad watermarks just a free online tool for creating pdfs from your ppt slides. Chotukool is a 35liter, solidstate electronic cooling device that uses no compressor or refrigerant. Under print quality paper pdf, set the desired quality to an option of your choice. Result of the seminar participants worked in teams, selecting eight ideas. What are the critical success factors for their product to succeed. Case a presents the challenge and the approach used inmarket research to identify the need and design a solution.
The story of chotukooland the theory of disruptive innovation annie ruan 2. Godrej appliances sets new benchmark by launching indias most power saving ac with 6. Innovation 7 chotukool case study by team renegade arpita sahoo jagriti. The case traces chotukool s development and evolution from an initial product concept to a promising new line of.
Use annotation and drawing markup tools to add comments in. Godrej to take chotukool fridge to more markets this year. Godrej chotukool free download as powerpoint presentation. Convert and create pdf from various types of files like word doc, excel xls, powerpoint ppt. The original chotukool as a disruptive innovation about a year later, in 2008, the chotukool was publicly released to great fanfare. At godrej, chotukool spawns major business strategy chotukool started off as a pilot to provide refrigeration solutions to rural india. Little cool, big opportunity developed for the approximately 80% of indians without access to refrigeration, the chotukool was an innovative, lowcost refrigerator. Godrej appliances introduces indias first single door refrigerator range which comes with a separate vegetable drawer. Godrej chotukool opportunity from india post chennai post.
With the may 2019 release of acrobat dc, you can use quick actions in a floating toolbar to add comments while viewing a pdf. So your food stays fresh indoors, or when youre out on the road. Typically technology continues to improve to cater to the needs of the segment of most demanding customers by a series of incremental and radical innovations. Pdf converter is a online webbased document to pdf converter software. Chotukool case study group 4 free download as word doc. Dec 05, 2011 at godrej, chotukool spawns major business strategy chotukool started off as a pilot to provide refrigeration solutions to rural india. Moving on to cooling boxes, the chotukool in india, a 45liter insulated portable plastic container can cool food to around 8 to 10 degrees on a 12volt battery, using a thermoelectric or solid state cooling system.
Retains cooling for upto 3 hours, after power is unplugged. Godrej, fast moving commercial goods fmcg company in india, historically known for its refrigerators in the indian market, considered launching a new product for the rural markets. Chokochoko library pdfs are still available, despite the old pdf collection links in this sub being broken. Click create pdf xps document, then click create pdf xps. Godrej is looking to roll out its mini refrigerator, chotukool that is currently being test marketed, to more states in india by the festive season this year. Chotukool was born with this inspiration and vision.
Business development day as a part of national postal week launch of chotukool at meghdoot terrace, g. Protect chotukool and power supply unit from naked flames or other heat sources such as heaters, direct sunlight, gas, ovens, etc. For chotukool to succeed following factors should be there. In an era where every individual longs to have their own personal space, chotukool is a solution born out of disruptive innovation at godrej, that conforms to the food preservation needs of millennials. Frugal innovation or frugal engineering is the process of reducing the complexity and cost of a good and its production. Apr 29, 2019 chotukool case study pdf admin april 29, 2019 leave a comment the case traces chotukool s development and evolution from an initial product concept could chotukool really redefine the company and bring refrigeration to.
From design to prototype to the final product, we have tried to. To bring up the full properties for the text field, doubleclick on the text field or rightclick and select properties from the menu. Disruptive innovation di is defined as a process by which a product or service takes root initially in simple applications at the bottom of a market or in a new market, and then relentlessly moves up market, eventually displacing established competitors. The fridge is a portable topopening unit, weighs only 7. The company also focused on the two parallel business model with one aimed at the consumer of traditional refrigerators and one with targeting current non consumers. Sunderraman is the protagonist of the case study godrej chotukool. Designing products for such countries may also call for an increase in durability and, when selling the products. Chotukool case study solutions 2853 words bartleby. A cooling solution for mass markets an isb ivey cobranded case study published on may 23, 2012 by ivey publishing and distributed by harvard business publishing and ivey publishing. From previous experience we know that learning 3d cad, then tool path software, then a cam program and finally understanding how a 3 axis router works is a lot of hard work and not for the feint hearted. At godrej, chotukool spawns major business strategy. After the success of chotukool in the initial target markets of maharashtras rural areas, godrej had plans of expanding its chotukool operations to different geographical areas in india. Usually this refers to removing nonessential features from a durable good, such as a car or phone, in order to sell it in developing countries.
The idea of chotukool was conceptualized based on the principles of disruptive innovation developed by prof clayton christensen. Godrejs chotukool featued on innovating for a better tomorrow series ideas that empower india. Channelizing on the ability of product to satisfy the demand of different users like roadside kiosks, wayside grocery stores and flower vendors will. Godrej chotukool challenges in disruptive innovation.
With this online pdf to powerpoint converter, you can convert a pdf file to a powerpoint presentation document in few seconds, and it is absolutely free. Three years later, the approach taken to conceive the small refrigerator is becoming a fullfledged business strategy at godrej appliances. Godard and bobbys productcheckout is an example of disruptive innovation. Summary this case study tracks the godrejs chotukool journey of disruptive innovation from conception of the idea to the marketing challenges faced by the company. All the content of this paper is her own research and point of view on chotukool case study solutions and can be used only as an alternative perspective. International marketing mix strategy involves use of different marketing instruments to achieve positive financial results by company operating on international or global markets. Chosen to buy chotukool over repairing a refrigerator chotukool was born with this dream creating a distinctly different and compelling value proposition understanding chotukool to succeed chotukool a low cost cooling solution. International marketing mix strategy ceopedia management. It operates on 12v dc can work on battery, inverter or even solar power. Summary this case study tracks the godrejs chotukool journey of disruptive innovation from conception of the idea to the marketing challenges faced by the. It keeps daily need food fresh and cool between 5c to 15 c in the typical ambient in the house.
They are free to download and come in easytoedit pdf. When you save presentation as a pdf file it freezes the formatting and layout. Chotukool is a 43 l solid state cooler that uses no compressor or refrigerants. Cees van beers will first define what a frugal innovation is. A case of disruptive innovation that is transforming rural india godrej chotukool slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Oct 23, 20 a case of disruptive innovation that is transforming rural india godrej chotukool slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. But how well does the theory describe what actually happens in business. Expenditure on health as % gross domestic product of 6. Could chotukool really redefine the company and bring refrigeration to hundreds of millions of indians. Add comments to pdf files with highlights, sticky notes, a freehand drawing tool, and markup tools. Download our 100% free swot analysis matrix templates to help you create killer powerpoint presentations. Consumes just 62w, thus lowering the running costs. Frugal innovation businessmarketing bibliographies cite. Chokochoko library pdfs are still available, despite the.
Hbr chotukool case study essay example graduateway. Through minimising the use of resources in development, production and delivery, or by leveraging them in new ways, frugal innovation results in dramatically lowercost products and services. Four key elements of the theory of disruptive innovation before surveying and interviewing experts on each of the 77 cases, we identified four key elements of the theory of disruption. Trends implications opportunities for chotukool food spoilage need for refrigeration demand can be created low penetration limited access to refrigeration huge market available for growth rural population power supply issues alternate power options low purchasing power create a low cost model lesser space available for a refrigerator create a. In the powerpoint preferences dialog box, click general.
This compact, portable and fun cooling device provides freshness to food economically. In the publish as pdf or xps dialog box, choose a location to save the file to. Disruptive innovation, a term of art coined by clayton. We dont know when or if this item will be back in stock. Chotukool case study group 4 disruptive innovation. Preservation of freshness economically at just the right temperatures. Take note that these are not just some boring charts but creative and interesting ones.
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